Deluxis Entertainment: The Blog

We take a look at the most significant ratings earners of the May 2 week according to Nielsen analytics to discover what people are watching on television. The week was dominated heavily by the NBA Playoffs (for the most part shown on TNT) and Fox’s American Idol. Notable entries include History Channel’s Pawn Stars, a reality show following a 24-hour pawn shop in Las Vegas, and WWE Raw, which, for the purposes of simplification, I categorized as “Sports” in the breakdown graphically shown below.

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My name is Christopher Kaminski, founder of Deluxis. Considering one of our core values is storytelling, it only feels right to start off with one of my own. This is the story of how Deluxis came to be.

About three years ago I canceled my cable television subscription. I didn’t feel like I was getting my money’s worth. I asked myself, “Why am I paying so much every month for all these shows that I never watch?” It simply didn’t make sense. The only shows I ever really missed were the original series produced by some of the better cable channels. You know, all those shows that you, me, and all our friends seem to be talking about. The ones that generally clean up during awards season.

That was about the time that technology improved to the point where you could stream shows over the internet with great quality in sizes larger than a postage stamp. I found it easy to sit in front of my computer and watch a video longer than three minutes long. I was sure this would usher in a new era of online entertainment.

As the months rolled by, I watched as Hollywood stuck their toes in the water of the internet. Their efforts amounted to creating virtual DVRs. They would often limit us to a handful of recent episodes, which is fine if you’re already a fan of a show and need to catch up. But what happens when you finally decide you want to check out something like “Flash Forward” just after the first episode expires? Do you wait for the DVD? Resort to illegal downloads? I knew there had to be a better way.

To make matters worse, some of the very best shows never made it online. I suppose can’t really blame those cable networks for keeping their best programming for their loyal customers. From their perspective, it seems like a good idea. For people like me, it means having to wait until it comes out on DVD or maybe never seeing it at all.

I started Deluxis because I’m customer zero. I believe that great original stories should be available everywhere and I’m willing to bet there are other people out there who agree.

Are you one of those people? If so, I would love to hear from you. Leave a comment on the official Deluxis Facebook page or send us a message on Twitter!